ABOUT GOODGYM   GoodGym is an organisation that helps people get fit by doing good. GoodGym have a great concept, vibrant team and an ambitious 2017 plan to grow the number of members and do more good deeds. The challenge was that runners’s profile and overall landing page don’t accommodate any engagement benefit and the existing features are hard to find. This leads to lack of engagement, and exceptionally high user dropout, with only 16% percent of the sign ups becoming active members and committing to mission runs.     THE DISCOVER PHASE   To address these issues we identified a number of solutions, including designing a more intuitive feel, improving the on-boarding and tailoring the positioning of relevant information that matches user interests.  Together with the client, we:   - Redesigned the runner profile and dashboards to reflect runners’ participation, encouraging loyal members and other runners who are not members yet to become verified do more missions.   - Provided a social network method to encourage fellow runners to join group runs each week.   Survey   We began with a screener survey then moved to a contextual inquiry to gather insights on what made users sign up regularly for missions or group runs.
    User interviews   While the interviews were taking research our direct and indirect competitor. Reflecting upon the key findings from the competitive analysis, we identified the following opportunities:  — Alerts for users to share experiences with teammates.  — Weekly calendar of events in a digestible form to motivate users to explore missions.  — Chat functionality, on the landing page for users chat with, or hashtag, groups they’re a member of.  To get a holistic view, we also participated at a local run in Tower Hamlets and Islington where we got the following feedback:    “ I read my run report the day after because it’s hard to view and read on my phone after the run ”      “ Social experience, volunteering and doing good at the same time are what keep me coming back ”      “ I don’t know if I am verified ”
   We also looked at feature priorisation to narrow down the most important features to include in our solution.       MOSCOW METHOD
   - Recent Activity  - Edit profile from landing page  - Display activity metrics on the homepage  - User tailored missions  To find common patterns, frame the problem, and discover opportunities we created an affinity map with all our findings from the research       Design Studio
 Having developed two user profiles, and understood the features to prioritise in our solution, taking into account the user flows we held our second client meeting, a ‘design studio’, to gain more insights for the design process. Our main focus was to brainstorm some ideas on  ‘ How do users find and share running events in their registered area with others?    Some of the key finding: Run metrics of all the run and missions achieved under the avatar, prompt user with their next run on top of the page, Ability to comment on activity, visualisation of membership.     Paper prototype   We formed our first prototype around these ideas.We went on to do many more rounds of prototyping, using testing.
 Here we are the findings after the paper prototype :    “Too much information on the page”      “ No clear indication on notifications”      “ Having “Heroes” on the landing page is great”        After that we came out with the first mid fidelity prototypes
   User’s feedbacks after the second round testing    “Mixture of boxes and circles confused users”      “After signing up, a request to add the event to the user’s calendar would be useful”      “Users didn’t understand the small circle close to the notification popup”      “Pop up message too big”      “Would be great to see run metrics and how many badges or deeds achieved”    After implementing and testing the new ideas numerous times we received some great feedback, users liked  the summary on the event page, and the profile section with all the metrics on the right hand side, chat functionality was found to be very useful. We also had instances some of the runners were unsure about the social aspect and preferred to keep it simply with very basic interaction.
     Read the case study   https://medium.com/@AkirettaValeria/goodgym-ca650476056b
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