https://www.valeriapalma.com/work daily 1.0 2026-09-23 https://images.squarespace-cdn.com/content/v1/591091611b10e31544752a0a/1535382559308-S3Y2B9E20L6BGAZVUPNN/image-asset.png Work https://images.squarespace-cdn.com/content/v1/591091611b10e31544752a0a/1535702266261-QHRHS054IGAUH69J7AKK/withvino+cover.jpg Work https://images.squarespace-cdn.com/content/v1/591091611b10e31544752a0a/1536333194934-59IXXZHNR4OO0N8T61HW/yooxsmall.jpg Work https://images.squarespace-cdn.com/content/v1/591091611b10e31544752a0a/1533793550589-5MH6P3QBZZCZBYD68EZH/Lauren.044.jpeg Work Our first step was conducting a competitor analysis of the main museums in London. We focus our attention to the navigations and usalibity. We had compared differents museums through the app and the website. Ati this point ours first consideration was “ what would make a person feel engaged with the process of visiting the museum learning from exhibitions and enjoying the experience”? https://images.squarespace-cdn.com/content/v1/591091611b10e31544752a0a/1535383444705-KEU6UE1E8FIWQG2VFNF8/Screen+Shot+2018-08-19+at+09.03.46.png Work ABOUT GOODGYM GoodGym is an organisation that helps people get fit by doing good. GoodGym have a great concept, vibrant team and an ambitious 2017 plan to grow the number of members and do more good deeds. The challenge was that runners’s profile and overall landing page don’t accommodate any engagement benefit and the existing features are hard to find. This leads to lack of engagement, and exceptionally high user dropout, with only 16% percent of the sign ups becoming active members and committing to mission runs. THE DISCOVER PHASE To address these issues we identified a number of solutions, including designing a more intuitive feel, improving the on-boarding and tailoring the positioning of relevant information that matches user interests. Together with the client, we: -Redesigned the runner profile and dashboards to reflect runners’ participation, encouraging loyal members and other runners who are not members yet to become verified do more missions. -Provided a social network method to encourage fellow runners to join group runs each week. Survey We began with a screener survey then moved to a contextual inquiry to gather insights on what made users sign up regularly for missions or group runs. https://images.squarespace-cdn.com/content/v1/591091611b10e31544752a0a/1700425796850-93LOCLUOJCUFYCV7VVO7/EELOGO.jpg Work https://images.squarespace-cdn.com/content/v1/591091611b10e31544752a0a/1700425938613-62Y5LZMKJQ6EFO82EL28/image+1.jpg Work https://images.squarespace-cdn.com/content/v1/591091611b10e31544752a0a/1790161412998-2CYWU8C4SLVDWGHQIJ8U/unsplash-image-7p1WDE7kFFE.jpg Work https://www.valeriapalma.com/work-1 daily 0.75 2018-09-07 https://images.squarespace-cdn.com/content/v1/572a77704d088e15d92ee8f5/1475117124563-5VZTW3RSX4DRBLBPQPDZ/Stocksy_txp824ffa5crXt000_Large_934910.jpg Work https://images.squarespace-cdn.com/content/v1/572a77704d088e15d92ee8f5/1475623056961-UD1I3YDPOANDNQBSLZIC/Stocksy_txp824ffa5crXt000_Large_844916.jpg Work https://static1.squarespace.com/static/591091611b10e31544752a0a/t/5b924cc61ae6cf2e0e82db9f/1536314563844/ Work https://www.valeriapalma.com/portfolio daily 0.75 2016-03-03 https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457024162806-XH03IVFMI26S05KB074J/31.jpg portfolio - Caravan In hac habitasse platea dictumst. Fusce eu erat tincidunt, dapibus sem scelerisque, dapibus nibh. Proin fringilla, est non fermentum cursus, elit nibh hendrerit velit, vitae congue neque augue sed odio. https://www.valeriapalma.com/process daily 0.75 2018-08-09 https://images.squarespace-cdn.com/content/v1/591091611b10e31544752a0a/1516219741102-UI76VRBNR31ZDIMR8ZJU/213741-200.png My Process DISCOVER https://images.squarespace-cdn.com/content/v1/591091611b10e31544752a0a/1514967669691-FTJLEG6MPL6HW3LR69QC/144990-200.png My Process DEFINE https://images.squarespace-cdn.com/content/v1/591091611b10e31544752a0a/1516219871941-FCQKIF1I6SCM7UDW8O8Z/995522-200.png My Process DEVELOP https://images.squarespace-cdn.com/content/v1/591091611b10e31544752a0a/1516219988092-6JCATZVKVF5SOKKC158H/662152-200.png My Process DELIVER https://www.valeriapalma.com/about daily 0.75 2021-01-29 https://images.squarespace-cdn.com/content/v1/591091611b10e31544752a0a/1533710579543-BW2XARPORAA0C0YUC57N/21985727_10154742622751244_1007966474_o.jpg About https://www.valeriapalma.com/intro daily 0.75 2017-04-19 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