Valeria Palma

My Process

 
 
  DISCOVER

DISCOVER

  DEFINE

DEFINE

  DEVELOP

DEVELOP

  DELIVER

DELIVER

 

 

USER RESEARCH

I use qualitative research (what users say and express through body language), and quantitative research (the data from analytics and surveys) to build Personas.  With these personas I am able to create testable hypotheses on improving usability.

PRODUCT ANALYSIS

How does your product compare to others in the market? Is there a gap in their feature sets that you can fill? These questions help to focus decision making on feature prioritisation.

FUNNEL ASSESSMENT

What are your strengths and weaknesses in conversion, on-boarding, retention, and in other aspects of the user interface?  I use analytic methodologies and tools to assess where improvements can be made.

SKETCHING & WIREFRAMING

I really enjoy the process of sketching out ideas for products – it’s the quickest way to develop concepts and get them to a stage where you can test layout, messaging and screenflow.

USABILITY TESTING

I aim to discover why people react the way they do, and really understand their behaviour and needs. It’s amazing how putting your product in the hands of users can change your perspective.  Usability testing is essentially at every stage and iteration of the design and development process.

PROTOTYPING

I test interactions, messaging and user understanding with everything from a sketched screen-flow to a full-blown pixel-perfect mockup – before anyone needs to write a single line of code.