UX Techniques Market Research (feature analysis, contextual inquiry), User research (guerilla testing, interviews, surveys), affinity mapping, empathy maps, user flows, task analysis, sketching and prototyping
GoodGym is an organisation that helps people get fit by doing good. GoodGym have a great concept, vibrant team and an ambitious 2017 plan to grow the number of members and do more good deeds. The challenge was that runners’s profile and overall landing page don’t accommodate any engagement benefit and the existing features are hard to find. This leads to lack of engagement, and exceptionally high user dropout, with only 16% percent of the sign ups becoming active members and committing to mission runs.
THE DISCOVER PHASE
To address these issues we identified a number of solutions, including designing a more intuitive feel, improving the on-boarding and tailoring the positioning of relevant information that matches user interests.
Together with the client, we:
-Redesigned the runner profile and dashboards to reflect runners’ participation, encouraging loyal members and other runners who are not members yet to become verified do more missions.
-Provided a social network method to encourage fellow runners to join group runs each week.
We began with a screener survey then moved to a contextual inquiry to gather insights on what made users sign up regularly for missions or group runs.
While the interviews were taking research our direct and indirect competitor. Reflecting upon the key findings from the competitive analysis, we identified the following opportunities:
— Alerts for users to share experiences with teammates.
— Weekly calendar of events in a digestible form to motivate users to explore missions.
— Chat functionality, on the landing page for users chat with, or hashtag, groups they’re a member of.
To get a holistic view, we also participated at a local run in Tower Hamlets and Islington where we got the following feedback:
“ I read my run report the day after because it’s hard to view and read on my phone after the run ”
“ Social experience, volunteering and doing good at the same time are what keep me coming back ”
“ I don’t know if I am verified ”
We also looked at feature priorisation to narrow down the most important features to include in our solution.
- Recent Activity
- Edit profile from landing page
- Display activity metrics on the homepage
- User tailored missions
To find common patterns, frame the problem, and discover opportunities we created an affinity map with all our findings from the research
Having developed two user profiles, and understood the features to prioritise in our solution, taking into account the user flows we held our second client meeting, a ‘design studio’, to gain more insights for the design process. Our main focus was to brainstorm some ideas on ‘How do users find and share running events in their registered area with others?
Some of the key finding: Run metrics of all the run and missions achieved under the avatar, prompt user with their next run on top of the page, Ability to comment on activity, visualisation of membership.
We formed our first prototype around these ideas.We went on to do many more rounds of prototyping, using testing.
Here we are the findings after the paper prototype :
“Too much information on the page”
“ No clear indication on notifications”
“ Having “Heroes” on the landing page is great”
After that we came out with the first mid fidelity prototypes
User’s feedbacks after the second round testing
“Mixture of boxes and circles confused users”
“After signing up, a request to add the event to the user’s calendar would be useful”
“Users didn’t understand the small circle close to the notification popup”
“Pop up message too big”
“Would be great to see run metrics and how many badges or deeds achieved”
After implementing and testing the new ideas numerous times we received some great feedback, users liked the summary on the event page, and the profile section with all the metrics on the right hand side, chat functionality was found to be very useful. We also had instances some of the runners were unsure about the social aspect and preferred to keep it simply with very basic interaction.
The V&A wanted to make visiting the museum much easier and engaging, and allow visitors to find exhibits that would most interest them, and be able to keep track of the most interesting information, displays, or exhibits that they discover on their trip to the museum. They would like to feature new exhibits and tips to visitors on what they should explore based on the visitors profile.
My task was : organising users testing sessions, qualitative and quantitative researches, guerrilla testing, creating personas, affinity maps, user journeys, design studios low fidelity prototyping.
Our first step was conducting a competitor analysis of the main museums in London. We focus our attention to the navigations and usalibity. We had compared differents museums through the app and the website. Ati this point ours first consideration was “ what would make a person feel engaged with the process of visiting the museum learning from exhibitions and enjoying the experience”?
So we created a surveys, this helped us to identified the target and the type of experience.
From our 72 responses of the screener survey we have intercepted some insights that helps us to ask the right questions to the individual interviews after that we were able to create an affinity map and understand pains points to work on it .
For our second and third persona, we used all the other aspects required on the brief that didn’t cover plus important pain points remaining in the affinity map.
We used different scenarios to analyse their behaviour and to understand how Vanessa and the other 2 personas will experience navigation in the museum app.
At this stage we were plenty of informations.
We had a lot of design studio session arguing about the best navigation system. We easily indentified that our 4 pains points were
4 FOCUS POINTS
1)getting from place to place
2) finding the toilet
3)knowing what they have seen and what they have not
4)getting everybody together for a possible meeting point
So we focused our attention on a system that could help the user navigation.
All this considerations brought us to have an idea and create a navigation map
Our first low fidelity prototype was a little bit different from our last version . As a group we iterate the product many times we went in two differents museum after testing with feedback the final design emerged.
#withvino is an e-commerce website that sells wine . You can search for any wine and buy in few steps.
Process: Ideation, Competitors Analysis, Quantitative research, User Testing, Personas , User Journeys, Sketching , High fidelity prototype.
Role : UX Designer, Brand design, Researcher
- Redesign the website to match the look and feel of the company’s voice
- Make it easy for users to find products , informations and events on the website
- Make the payment process easy and fast
I started my ideation process analysing the competitors. Who was on the market , who was the main competitor, and in which way they would have influenced the market. E-commerce in wine is still at a nascent stage. However there is a lot of growth potential in this space as millennials (consumers aged 21-34), who are more active online shoppers, are likely to fuel e-commerce growth in wine in the future. According to IBIS World, boosted by demand from millennials, the online alcohol market is estimated to reach $ 1.4 billion by 2020. To begin my research, I started to look at a few competitors or similar platforms, analysing UI, UX, User flow, IA and key features. Through my research I found out that big name as Amazon and Ebay offered this service but they couldn't make any personalised selection of wine.
So our first objective was clear : try to build a product authentic and "unique" for every user .
The next step in my research was to conduct user interviews in order to better understand the needs, goals and pain-points of my target audience. Here some user’s feedbacks
The findings from my user interviews formed the basis for my Personas :
Established in 2000, is the world’s leading online lifestyle store for fashion, design and art.
The Product Owner (PO) of the Checkout Product has requested the UX team to formulate new design hypotheses concerning the “ Check e-mail page, that is the page that no logged in customers come accross as they proceed with the purchase flow.
Digital Analytics Insights
BookingGo (Rentalcars.com, Rideways & Rentalcars Connect), the ground transport division of Booking.com, the world leader in online travel & related services.With over $81.2 billion in gross bookings in 2017, Booking Holdings is the world leader in online travel & related services, provided to consumers and local partners in more than 220 countries and territories through six primary brands: Booking.com, BookingGo, priceline.com, agoda.com, KAYAK and OpenTable. Collectively, Booking Holdings operates in more than 220 countries and territories in Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa in more than 40 languages. The mission of Booking Holdings is to help people experience the world.
I worked as a UX Designer on the booking (payment) experience team. I was responsible for identifying and solving user problems through A/B testing, data-driven hypothesis design and user testing. During my experience, I worked on several projects investigating new forms of payment,( PayPal and iDeal) how to solve price inconsistency ,and how to optimise the payment process.
To maintain the privacy of the company what I will show on this section it's just a simulation of what I did .
Easy Rent is my idea to solve the problem to rent a flat without agents.